Background to the project
Weita AG distributes consumables in Switzerland as part of the internationally active Bunzl Group. Its range includes around 100,000 products in the categories Foodservices, Cleaning, General, Safety & Hygiene and Healthcare. The topic of sustainability is also becoming increasingly important here, with sustainable product alternatives being demanded. Various sustainability indicators can be used here. Life cycle assessment is a method of comparing products based on their environmental impact throughout their entire life cycle. The results can be used to classify products into sustainability categories, which can serve as a basis for purchasing decisions.
As part of its commitment to sustainability, Weita AG would like to develop an active shopping basket analysis. In particular, the plan is to suggest functionally equivalent but more sustainable alternatives to customers based on life cycle assessment data. We are examining this approach as part of our project.
Our mission
Together, we have selected two types of consumables. For these, we will compare four to five functionally identical products using life cycle assessments and categorize them in terms of their sustainability. We will analyze the products and develop the questionnaires that will be used to obtain the necessary data for the life cycle assessment calculation from the manufacturers. We then use this information and the ecoinvent database to calculate the environmental impact of each product. Based on these results, we classify the products into sustainability categories and develop sales recommendations.
We will also record the findings from this pilot project and propose the next steps for implementing active shopping basket analysis across the entire Weita AG product range.
Contact person
Madleina Sandberg(madleina.sandberg@realcycle.ch; +41 44 537 82 85)