Whether we like it or not, plastic packaging has become an integral part of our everyday lives. But the enormous consumption gobbles up raw materials and energy - and leaves behind huge mountains of waste.
The realCYCLE project wants to change that. Made possible by the Migros Pioneer Fund, it aims to understand and align the entire value chain of plastic packaging as a cycle. A prerequisite for a functioning cycle is the coordinated interaction of all steps - from packaging design and production to the recycling industry and raw materials trading. To ensure this, realCYCLE brings all the players in the value chain to the same table and provides them with the knowledge they need to work together in a way that is compatible with the cycle.
In addition, realCYCLE initiates pilot projects that show what the recycling of plastic packaging could look like in concrete terms in a circular future, and defines quality standards for the reprocessing of plastics in cooperation with industry partners.
Thanks to realCYCLE's holistic approach, old packaging will become new packaging in the future. This conserves resources and reduces waste mountains.
All project documents will be embedded on the new website in the coming weeks.